SOLT President Kenny Wax started the call for ambassadors at the 2018 Olivier Awards:
“Our goal is to sign up 1000 Ambassadors from across the industry, to include technicians, designers, actors, creatives and administrators – with particular emphasis on roles behind the curtain – to commit to visit a local school once a year to talk about what they do - to open the eyes of children and inspire them to consider a role in the theatre.”
Inspiring the Future of Theatre will be officially launched on 11 July 2018 with events at schools around the country. As part of a broader celebration of the fantastic educational and careers work already taking place in the theatre industry, theatres will be encouraged to use the social media hashtag #InspiringFutureTheatre on 11 July to promote their own work towards closing skills gaps and broadening access to arts and cultural education.
The campaign will continue throughout the year with Ambassadors matched to activities and events at local schools.
If you work in the theatre industry (no matter what role or career level) and would like to register as an Inspiring the Future of Theatre Ambassador, visit the Inspiring the Future website, here.
Cassie Chadderton, Head of UK Theatre, says:
“Part of UK Theatre and SOLT’s core mission is to engage as many people as possible, and from all areas of our society, as audiences and in the theatre workforce. We believe that reaching people at school age will help shape their understanding of theatre and encourage the next generation of theatre audiences and workers. We’re excited to partner with Education and Employers on Inspiring the Future of Theatre.”
Nick Chambers, CEO of Education and Employers, says:
“We are delighted to be working with UK Theatre and SOLT to excite and motivate young people about the huge range of careers available in the theatre industry. Through Inspiring the Future’s national online platform, volunteers who work in the theatre industry can easily be connected to primary and secondary schools and colleges to chat informally to young people about what inspired them to follow a career in the theatre industry and how the educational route they chose helped them to achieve it.”
Further details of the campaign will be announced soon. In the meantime, register as an Inspiring the Future of Theatre Ambassador now via the Inspiring the Future website.