The Commercial Director is responsible for managing and driving all earned revenue activities at the Rose, including (1) production, performance, and venue marketing across relevant B2C channels and platforms, including press and digital to acquire new audiences and increase recency and frequency of bookings, (2) optimising and increasing Box Office income through average selling price (ASP) and capacity growth, and (3) expanding and driving trading income with Head of Operations, managing the Rose brand and reaching new audiences for venue hires through B2B channels and café and bar offers. The Commercial Director works closely with the Artistic Director to develop creative marketing strategies for Rose Productions and supports the Development Director by delivering institutional marketing campaigns that increase contributed income.
