Communications and Sales Manager

Summary

The Communications and Sales Manager leads on the creation and delivery of marketing plans for Wiltshire Creative’s artistic programme, Take Part activities, Development events and operational activity. The role manages the Communications & Sales team to ensure activity is delivered accurately and on time. The Communications and Sales Manager will monitor targets to maximise income and audience engagement.

More Details

Key responsibilities
Planning and delivery of external communications
• To manage the planning and team’s delivery of Wiltshire Creative’s
communications campaigns to include print, digital, external, press and PR
in line with our brand guidelines
• To act as brand champion for Wiltshire Creative
• To be an advocate for the organisation and deputise for the Director
where relevant in relation to communication of the artistic programme
• To lead on the strategy for social media with support from the
Communications Officer
• To ensure effective PR for Wiltshire Creative nationally and locally
including overseeing and managing the external PR company
Managing design and marketing campaign delivery
• To manage the team’s design and delivery of all marketing campaigns for
Wiltshire Creative’s artistic programme, Take Part, Development, and
operational activity (including commercial enterprises, events, hires and
catering), with a goal to maximise our public profile and income,
achieving/exceeding sales and audience development targets
• To oversee the Wiltshire Creative website, monitoring accuracy and
updates and managing the relationship with Wiltshire Creative’s web
developers to maximise sales and to ensure a positive user experience
• To manage the team’s delivery of all printed and online marketing
materials, including website, brochures, e-mail, signage, advertising,
production artwork and social media
• To manage the creation of show programmes in collaboration with the
Communications and Sales Officer and Producers
• To monitor advertising and campaign spend for all productions in
collaboration with the Communications and Sales Director
• To be the main point of contact for visiting company representatives and
ensure an efficient, friendly experience when they are collaborating with
Wiltshire Creative
• To lead on plans to develop audiences for specific productions and events,
in line with our audience development strategy, and to report on
outcomes
Sales monitoring and reporting
• To support the setting and monitoring of income targets for the artistic
programme with the Communications and Sales Director, Executive
Directors and Producers
• To plan on-sale deadlines alongside the Communications and Sales
Director and Ticket Sales Manager and to coordinate and communicate
these with the wider Planning team
• To report progress on all targets in relation to our artistic programme to
the Communications and Sales Director and respond by reviewing
activity where required
• To monitor marketing campaign outcomes to inform future marketing
and sales activity, audience targets and new initiatives
• To liaise with external consultants and the Systems and Data Officer to
maximise use of reporting to increase sales on individual productions
Line management
• To line manage the Communications and Sales team, including:
o Setting and monitoring individual and team objectives
o Ensuring effective recruitment, training and development of
Communications and Sales staff
o Engaging and motivating the team to perform at their best and deliver
excellent customer service
o Conduct regular performance reviews and appraisals as per our People
policies
General
• To always act in the best interests of Wiltshire Creative
• To take positive action to promote Equal Opportunities in all aspects of
the work of Wiltshire Creative
• To agree to abide by Wiltshire Creative’s policies, as set out in the Staff
Handbook
• To maintain confidentiality in all areas relating to Wiltshire Creative
• To maximise income and minimise expenditure wherever possible
• To be flexible and to undertake any other reasonable duties as
requested by Management

Organisation

Wiltshire Creative

Location Type

Specific location

Salary Type

Salaried

Salary (Exact)

£33,000

Closing Date

10/06/2024

Contract Type

Permanent, Full Time

Job Type

Marketing & Digital

Link to application details

Join our network of theatre professionals