Certain UK Theatre Memberships allows access to the Box Office Sales Data Reports. These are produced weekly using information from 6,600 performances in member venues.
Collecting this data from participating venues allows us to provide Members with what we hope is useful information and gives us an insightful picture of theatre trends around the UK. This is a vital tool for us to use on our Members’ behalf for further advocacy and lobbying on an regional and national level.
We receive a fantastic number of returns each week and the process is straightforward. Every Monday we send an email to the person each organisation nominates to provide their sales figures. This email contains a link to a simple unique form for you to fill in some basic information for every show (including non-theatre shows) you have presented in the last week. It’s a quick and easy online process and only takes a few minutes to complete. We code all shows internally, using details from each theatre’s website so we have a full picture of the shows that are out across the UK.
We collect all data on Mondays, analyse the data on Tuesdays and then send a weekly report by email each Wednesday.
- Weekly email reports compare your ticket yield and capacity achieved to the national average
- Quarterly reports compare your data against an anonymised benchmark based on 7 to 10 venues of your choice.