The Lichfield Garrick Theatre
Thank you for your interest in the Front of House and Events Manager post at the Lichfield Garrick.
The successful candidate will have the drive to deliver great customer service, increased additional spend throughout the theatre and to have the imagination and creativity to initiate projects, find and organise events and inspire their team. Do not apply unless you are prepared to work hard, enjoy a challenge and smile through long, busy and noisy days. If you can deliver an amazing, unforgettable and exciting programme of shows to 130k or more people every year, then keep reading!
Lichfield Garrick is a producing house, a receiving house, a cultural hub at the heart of the city and district of Lichfield and has a thriving community and outreach programme. As a modern, purpose-built theatre in Lichfield, the Garrick has an enviable programme of performances including drama, musicals, comedy, concerts, film and local theatre. We have built up a huge following for our amazing pantos with Dick Whittington this year, bringing well over 30,000 people through our doors. Our summer time community musical attracts performers and audience from a wide range of people and this year our youth theatre will be performing as part of the NT Connections project.
The main auditorium seats around 550 people, with no restricted viewing and allocated wheelchair spaces. The Studio is more flexible, offering an intimate space that can be arranged in a number of different layouts and seating up to 150 guests.
With a commitment to supporting the local community and the people within it, the Lichfield Garrick runs a number of programmes designed to offer opportunities, networking and placements in a professional environment. These include the Lichfield Garrick Young Rep and Community Choir, the Morning Chorus daytime choir and outreach work with schools and groups around the district. We also have business relationships and hire our premises for outside activities.
Our programme is strong on traditional drama, but we are also building a new work strand and aim to support local and emerging artists. We are building our family audience and have a strong music following. The variety of other performances also offers opportunities for patrons with a wide range of tastes to enjoy a quality night out in the heart of the beautiful city of Lichfield. We are delighted that the theatre is now attracting help and advice from the Arts Council England and we aim to turn this into support by way of grants in the future.
We have a grant from our Local District Council, but in the current public funding situation, this is being reduced and we aim to introduce more commercial income streams to close this gap. This role will lead on increasing business and yield from the Green Room, building additional spend across the building and working with the Executive Director to deliver new and potentially external income streams to help support the core business of providing the best entertainment and community activities possible.
Post: Front of House and Events Manager
Reporting to: Karen Foster (Executive Director)
Responsible for: Green Room staff, Deputy Front of House Manager and FoH team
Overview of the post:
1. To manage the Front of House department ensuring that additional spend and income generating activities are monitored and that budgets and targets are met. To create and manage an incentive scheme for the department.
2. To increase all income generating activities within the building, with particular emphasis on building daytime take in the Green Room Café, night time sales in bars and additional spend on merchandise.
3. To manage department budgets, ensuring that Green Room activities are fully costed, gross profit budgeted and monitored, additional spend is monitored and increased, that budgets are set, monitored and adhered to in order to maximise profit. Ensure that all income streams match or exceed budget.
5. To work with the Executive Director to build new income streams.
6. To manage and drive commercial events and hires.
Green Room Café and Bars:
1. To manage the Green Room Café and bars to ensure that profit is maximised.
2. To develop the Green Room strategy, identifying and targeting potential customer groups, building a menu and offer to suit these demographics and planning commercial activities to implement these plans.
3. To set budgets in association with Executive Director, to monitor activities and spend throughout the year and to report to Executive Director how sales and budgets are progressing.
4. To ensure that Green Room and bars activities are fully costed, gross profit levels maintained and that staffing is adequate for the level of customer activities. To lead on developments to the Green Room and bars in consultation with senior staff, ensuring that business cases are prepared and followed. To lead on negotiations with contractors, ensuring best value on all arrangements.
5. To oversee procedures for ordering stock, overs and unders, stock write off etc, in order to ensure the most efficient use of resources
6. To undertake, in conjunction with other departments publicising Green Room activities and organising income generating activities. This should include seasonal and show related themes, allowing for innovative marketing within venue brand guidelines through publicity, social media, events and offers.
Front of House:
7. To oversee the Front of House department. In conjunction with the Deputy Front of House Manager organise training & recruitment to ensure that professional standards of behaviour are set and maintained. Oversee the induction of new staff. Rota Duty managers as and when appropriate.
8. To undertake some shifts as Front of House Manager.
9. Identify and implement additional spend strategy, taking responsibility for ensuring that Front of House team are trained in sales techniques, are incentivised to deliver results and that all members of the FoH team have a consistent approach.
10. To develop and implement an incentive scheme for the department.
11. To ensure that there are sufficient trained staff to run the venue at all times and within licensing legislation. To ensure that personal licence is in place and that the staff lists are up to date.
12. Drive income generation through non-artistic hires. Be creative in finding and delivering commercial events
13. To assist the Executive Director in creating new income streams which may include external activities as well as those taking place within the theatre. This may include contributing to funding applications, financial forecasting, costing and planning. Commercial acumen will be required.
14. To be a daytime duty manager, taking responsibility for the building and its security and representing senior management in the main office.
15. To be a key holder.
16. Excellent communication with all staff and line manager.
17. Oversee and ensure the implementation of all Lichfield Garrick Health & Safety policies including risk assessments and regular reporting for the whole of the front of house areas and activities.
18. To maintain a high-quality physical environment throughout all Front of House areas within the Lichfield Garrick and take responsibility for planning the maintenance and/or replacement of equipment.
19. Any other duties requested by the Executive Director, appropriate to the role.
The Lichfield Garrick reserves the right to vary the content of the job description, after consultation, to reflect the changes to the job without changing the general character of the post or level of responsibility.
This job description is subject to review
• Exceptional communication skills, both written and spoken
• Absolute attention to detail
• Ability to prioritise and work to strict deadlines
• Ability to manage change
• Goal oriented
• A high standard of organisation and efficiency
• Able to win new clients for events
• Confident networking with a range of clients
• Good team-working skills
• Ability to engage and motivate people from all different backgrounds
• Ability to self-start
• A genuine enthusiasm for theatre
• Computer literacy including a knowledge of till software and programming
• A good range of useful contacts
• Creative mindset – with the aim of building up the bars and café
A creative and innovative person, they will be happy to introduce new ideas, research new products and procedures and to implement a programme of events which will be beneficial to the theatre. They will be confident dealing with the public and their staff team.
• Experience of managing a café, bar or restaurant, preferably in a theatre environment
• Experience of running Front of House teams in a theatre environment
• Experience of managing people, motivating staff and developing a sales culture
• Experience of managing food and beverage preparation and service
• Experience of training a team in upselling and cross selling
• A basic understanding of financial budgets and annual accounting.
• Personal licence holder
• Knowledge of health and hygiene legislation and the ability to implement relevant policies
• An up-to-date understanding of current issues and trends in catering
TERMS OF EMPLOYMENT
Salary: £25,000 - £30,000
Period of contract: Permanent, including a six-month probationary period
Hours: 40 hours per week – flexible to suit work patterns
Evening and weekend work will be required, an informal Time Off In Lieu system operates.
Holiday: 28 days per annum, 8 of which are Bank Holidays
Notice Period: 2 months
Please find the full job description and Personal specification at www.lichfieldgarrick.com/about-us/job-vacancies.
How to Apply:
Please complete an application form and equal opportunities form (available for download from our website - www.lichfieldgarrick.com) and send it to:
Karen Foster, Executive Director, Lichfield Garrick
Castle Dyke, Lichfield WS13 6HR
Or by email to: email@example.com
We look forward to receiving your application and thank you for your interest in Lichfield Garrick.