£32,000 - £35,000 per year, depending on experience
MAIN PURPOSE OF JOB
• Promote the diverse range of UK Theatre’s work to our membership and the wider theatre sector through the planning and delivery of B2B (Business-to-Business) marketing communications activity.
• Create inspiring content to increase member engagement with our work, by highlighting our full programme of training courses, conferences and events, and our large collection of policies, initiatives and resources.
• Increase membership subscriptions across all levels of membership, retaining existing members and attracting new ones.
• Assist our Online & Digital Manager with the in-house development of a new website
Marketing communications (marcoms) content planning and delivery
• Create and deliver year-round B2B marcoms plans that promote our membership services and benefits to existing and potential members, primarily through our website, member and sector newsletters, and our social media platforms (currently LinkedIn and Twitter).
• Create and commission original marcoms content, primarily written website articles and blogs, social media posts, and potentially video content, in collaboration with internal departments and members
• Prepare the SOLT/UK Theatre weekly members’ newsletter, coordinating the collection of content, and designing and despatching it
• Be the main point of contact for liaising with any internal departments on timing, planning and delivery of marcoms plans, including SOLT’s Marketing & Communications team and our Legal and Employment Relations teams
• Liaise with our Training & Events Manager on developing and delivering training and events marcoms activity, to ensure all our events hit or exceed our attendance targets
• Coordinate planning and delivery of all sponsor and partner marcoms content, and provide reporting on metrics of all activity
• Monitor our members’ work (primarily through social media and surveys), and develop ways for highlighting them to share best practice amongst our membership
• Managing and monitoring paid B2B social media campaigns, primarily LinkedIn, as required
• Develop new approaches to member engagement, including development of segmented marketing communications databases
• Set Key Performance Indicators (KPIs) for all marcoms with measurable targets that utilise digital analytics, and monitor, analyse and report on results monthly.
• Update and maintain the UK Theatre website, ensuring all content is optimised in line with SEO (Search Engine Optimisation) best practice, in conjunction with SOLT’s Online & Digital Manager
• Write and distribute B2B press releases, in conjunction with SOLT’s Marketing & Communications department
• Coordinate key B2B announcements of our work with the Marketing & Communications department
• Support the work of the Public Affairs team for any research announcements and communication campaigns
• Regularly monitor and review website content, ensuring it is up-to-date and relevant for members
• Maintain accessible best practice through all our marcoms activity
• Undertake such additional duties as may reasonably be required from time to time to maintain the smooth running of UK Theatre and the Society of London Theatre.
Essential skills and experience
- Ability to develop and deliver marketing communications plans
- Experience in drafting, editing, and publishing written communication for a range of purposes (e.g. social media, webpages, newsletters)
- Using website Content Management Systems (CMS) to manage and publish content
Knowledge of website and social media analytics, and able to produce reports that communicate the meaning behind the data
- Content creation for websites and social media, including written text, graphics and film and photo editing and subtitling
- Experience of writing and creating emails, and scheduling email-marketing campaigns
- Commitment to and understanding of issues relating to diversity and inclusion
- Good working knowledge of Microsoft Office packages, InDesign and Photoshop
Essential personal style and attributes
- Able to tailor verbal and written communication to suit different audiences (e.g. Chief Executives, partner organisations, sponsors)
- Able to communicate complex ideas and information clearly, accurately, and appropriately
- Self-motivated and able to manage multiple priorities, working to tight deadlines
- Able to use initiative, think creatively and solve problems
- Able to work collaboratively with a wide range of people
Desirable skills and experience
- Using social media platform management systems like Hootsuite
- Knowledge of video editing programmes
- Understanding of UI (User Interface) and UX (User Experience) for websites
- Knowledge of key principles of data protection legislation (GDPR)
- Knowledge of UK theatre industry
To apply for the role of Marketing Communications Manager at UK Theatre, we would like you to answer the questions below.
These questions are the first stage of the application process.
To try and make this recruitment process fair for everyone, we are not asking you about your schooling or qualifications. Having previous experience in the theatre is not essential, although an interest in theatre is desirable due to the nature of our work. We are primarily interested in the way you think and the way you approach work to help us assess your suitability for this role.
For this first stage of the application process, the people reviewing your application won’t be able to see your name – we are just assessing how you answer these questions.
We are actively seeking applications from people who are presently under-represented in the theatre sector and in our organisation, which includes people of colour and D/deaf and disabled people. This is because we believe that having people working for us with a range of different lived experience ensures that we have a range of opinions in our discussions, which in turn makes us a more effective organisation, better set up to serve all our stakeholders.
If you are selected for interview (which will probably be a video call), we will ask you to talk through the answers you give to these questions, and we will also ask you some other questions.
Prior to attending, we will ask you if you have any access needs, what your pronouns are, and for a phonetic spelling of your name, to ensure that we pronounce it correctly when we meet you.
Deadline for applications is 30th August 2022.
How will we assess your application?
We will be looking for people who demonstrate a good understanding of the questions, and who can give examples that illustrate well a thorough and conscientious approach to work.
We are mindful that not everyone will be able do every aspect of this role, so we are looking for people to showcase all the skills and experience that they have, as well as highlighting areas where they may need support and training.
Communicating in writing to business leaders is an integral part of this role. You will be expected to draft and edit copy in line with house guidance and will be expected to tailor messaging to suit different audiences, to the highest quality and attention to detail. With this in mind, we are interested in the clarity and accuracy of your written presentation, as well as the content of your answers. We recommend that you proofread your application carefully.
Questions to answer:
1. Can you give an example of when you’ve planned and delivered a B2B (Business-to-Business) marketing communications campaign, stating what was successful and what you learnt to do differently? (250 words maximum)
2. Give us some examples of how you maintain high quality and excellent attention to detail in your marketing communications work? (250 words maximum)
3. In your opinion what are the main differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing communications? (250 words maximum)
4. What tools do you use to evaluate your B2B marketing communication campaigns and what metrics are most important to monitor and measure engagement? (250 words maximum)
5. What applications do you use for creating engaging photo, video and text content? (250 words maximum)
6. What are the most essential elements of a press release? (250 words maximum)
7. How can best practice thinking around diversity and inclusion be incorporated into the work that our Marketing Communications Manager does? (250 words maximum)
8. If you have faced any barriers or challenges at work, please tell us how you overcame them. (250 words maximum)