Julian Bird to step down as Chief Executive of UK Theatre & Society of London Theatre

Julian Bird to step down as Chief Executive of Society of London Theatre and UK Theatre

julian bird

Julian Bird has announced that he is to leave his role as Chief Executive of the Society of London Theatre and UK Theatre. During his tenure he has driven positive change across the sector and throughout the pandemic has been a tireless advocate for the theatre industry. Julian Bird will leave in May 2022.

Commenting on his decision to leave Julian said “It had always been my intention to think about moving on around the 10th anniversary of my time in the role, which would have been in November 2020.  As with so much, the pandemic intervened in that. However by May 2022 I will have been CEO for over 11.5 years and then feels the right time to depart.

Before then we have much to accomplish, not least whatever the pandemic throws at our industry this winter, the completion of a comprehensive economic impact study for the theatre industry, and producing the Olivier Awards for the 11th time.

There will be time to reflect on the past years in due course, but I would like now to express my enormous gratitude to both Boards, and the extraordinary staff team at Rose Street that I have the privilege to lead.”

Eleanor Lloyd, President of the Society of London Theatre joined her fellow president Stephanie Sirr of UK Theatre in thanking Julian Bird for his sterling work and strong leadership.

“On behalf of the Board of Trustees and entire membership of SOLT I would like to thank Julian Bird for an incredible tenure as our Chief Executive. He has transformed all areas of the organisation over the last 10 years and has led us with commitment, care and calm not least through what has undoubtably been the most challenging period in the history of the theatre industry. We will miss him hugely and wish him very well for the future. “

Eleanor Lloyd  - President Society of London Theatre 

“Julian has been an extraordinary Chief Executive – UK Theatre has gone through enormous and very valuable change but above all his tenacity, strategic thinking and drive have been tested during this pandemic.  The industry is in a much better place than it would otherwise have been thanks to his incredible work and we all owe him a huge debt of gratitude.”

Stephanie Sirr - President UK Theatre.


The Society of London Theatre and UK Theatre will employ a global executive search and leadership advisor to help find the new appointee.

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01 December 2021
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