Marketing Touring Shows - Venues & Producers

Marketing Touring Shows: Venues and Producers

11.00am to 6.00pm

You have told us about the challenges you face as in-house marketers based in venues across the UK and marketing teams working for the UK’s producers. This one day event will bring you together to look at how to build effective relationships and address the key challenges you face to ensure you can increase audience engagement with touring shows.

This is a training event addressing joint branding, localised communication, working within limited resources and negotiating. You will work with our trainer and your peers to find solutions to the challenges that trouble you the most.  

Presented by AMA and UK Theatre.


  • Marketers working in mid-scale organisations receiving touring work 
  • Marketers/Producers working with mid-scale organisations 


At the end of this course you will:

  • Have the ideas and inspiration to implement effective changes in your communications
  • Be able to create positive, effective relationships with your partners 
  • Have a new network to share challenges and ideas with to keep developing your practice 

Rob Macpherson 

Rob set up Impakt in spring 2019 as a new consultancy and joint (ad)venture with Substrakt, a digital agency based in Birmingham.  Impakt has been advising arts, health, education and housing charities on brand strategy, organisational development, corporate communications and creative thinking.  Rob spent over 15 years at Birmingham Hippodrome running brand, marketing, sales, PR and fundraising, with a 30-strong team helping it grow into one of the most successful unsubsidised and award-winning cultural charities in the UK with a turnover of up to £30m.  In 2018/19 nearly 600,000 enjoyed musicals, opera and ballet, contemporary dance, comedy and drama, and pantomime; with a further 250,000 engaging with free festivals and community programmes.  Rob held previous roles at Warwick Arts Centre, the City of Birmingham Symphony Orchestra, and the London Philharmonic Orchestra (following a music degree), plus one miserable year with PwC.

Elaine McGowan

Director and co-founder of EMG, Elaine began her career in 1987 at Cheek by Jowl, becoming the company’s first ever PR and Marketing Officer. In 1989 she was a founding director of advertising agency McCabes.  Established in 2004, EMG is one of the UK’s leading marketing and advertising agencies specialising in theatre and live entertainment, working across West End, touring and international projects.


UK Theatre, SOLT and AMA Members (after 10 January 2020), ITC, FST, ABO and ABTT Members

UK Theatre, SOLT and AMA Members early-bird - book before 10 January 2020

This course will take place at UK Theatre, 32 Rose Street, Covent Garden, London, WC2E 9ET
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Get in touch

32 Rose Street
Covent Garden

+44 (0)20 7557 6700

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"UK Theatre" is the operating name of UK Theatre Association, a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 323204.