Rob set up Impakt in spring 2019 as a new consultancy and joint (ad)venture with Substrakt, a digital agency based in Birmingham. Impakt has been advising arts, health, education and housing charities on brand strategy, organisational development, corporate communications and creative thinking. Rob spent over 15 years at Birmingham Hippodrome running brand, marketing, sales, PR and fundraising, with a 30-strong team helping it grow into one of the most successful unsubsidised and award-winning cultural charities in the UK with a turnover of up to £30m. In 2018/19 nearly 600,000 enjoyed musicals, opera and ballet, contemporary dance, comedy and drama, and pantomime; with a further 250,000 engaging with free festivals and community programmes. Rob held previous roles at Warwick Arts Centre, the City of Birmingham Symphony Orchestra, and the London Philharmonic Orchestra (following a music degree), plus one miserable year with PwC.
Director and co-founder of EMG, Elaine began her career in 1987 at Cheek by Jowl, becoming the company’s first ever PR and Marketing Officer. In 1989 she was a founding director of advertising agency McCabes. Established in 2004, EMG is one of the UK’s leading marketing and advertising agencies specialising in theatre and live entertainment, working across West End, touring and international projects. www.emg-ents.com