Organisations are increasingly looking to earned income to sustain them and increasing box office income, maximising ticket sales and promoting access is crucial. Create a recipe, or rather ‘playbook’, for success by streamlining your pricing decisions in response to demand.
The ‘Pricing Playbook’ is a decision-making guide that supports marketing and pricing actions. This course gives an overview of the tactics, including dynamic pricing, you could use in creating your own Playbook. We’ll also explore decision-making within the context of customer segmentation and consumer psychology. The training will include the chance to share your experiences and problems, alongside case studies and exercises.
David Reece is Director of Consulting at Baker Richards, a leading international provider of consulting services and software for the cultural sector. The company helps organisations achieve their commercial potential and areas of expertise include pricing, segmentation, memberships and donations. Consulting and software clients include London Symphony Orchestra, Metropolitan Opera, National Theatre, Royal Danish Theatre, Royal Opera House and the Royal Shakespeare Company.
£140+VAT, UK Theatre & SOLT Members (if booked after 28/02/19), ITC, FST, ABO and ABTT Members
£100+VAT, UK Theatre & SOLT Members if booked on or before 28 February 2019
32 Rose Street Covent GardenLondonWC2E 9ET
+44 (0)20 7557 6700