ACCESS: Roll up: Communications and Audience Development - Wednesday 27 March 2019 - London

ACCESS: Roll up: Communications and Audience Development

Wednesday 27 March 2019 

11.00am to 5.30pm

This course is designed to equip you to review your approach to marketing to ensure that you reach D/deaf and disabled people - not just as a targeted group but as part of your general audience.

Delegates need to attend Disability Equality & Unconscious Bias: Foundation before attending this or any of the following modules.

SPECIAL OFFER

Book a place on each of the FOUR additional modules, for the cost of THREE places. Email us for availability

In this session, we will look together at examples of marketing materials to analyse the implicit and explicit messages they communicate to D/deaf and disabled people. We will discuss practical strategies for writing content and designing format for different media, discuss how technology can support audience development. We will look at specific issues such as concessionary pricing and User Groups of D/deaf and disabled people.

  • Marketing and audience development teams and anyone with a marketing, audience development or outreach element to their job.

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL 

  • be able to show an understanding of the sorts of obstacles D/deaf and disabled people face in marketing materials
  • know how to brief designers, create your own content and review materials to ensure that obstacles to D/deaf and disabled people are removed, or designed out
  • have some ideas for developing audiences of D/deaf and disabled people in your organisation
  • have ideas for where to go for further information

Michèle Taylor is Director for Change at Ramps on the Moon, the Arts Council funded consortium of mid-scale mainstream theatres seeking to increase the number and visibility of D/deaf and disabled people in the industry. She has been delivering training in disability issues for nearly thirty years and has a background as a theatre practitioner, including work with Graeae Theatre. She is committed to ensuring that D/deaf and disabled people’s stories are told in our theatres. 

Michèle’s training sessions are interactive and dynamic, with space to bring doubts, anxieties and concerns as well as strategies, ideas and enthusiasm.

Michèle is a registered member of the Institute of Equality and Diversity Practitioners.

£180+VAT, Non-Members 

£140+VAT, UK Theatre & SOLT Members (if booked from 13/02/19), ITC, FST, ABO and ABTT Members

£100+VAT, UK Theatre & SOLT members if booked before 13 February 2019

SPECIAL OFFERS

  • Reserve a place on all FOUR additional modules and pay for THREE places (different colleagues can attend different modules, they just need to have completed the Foundation module in advance) - email events@soltukt.co.uk to redeem offer
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Covent Garden
London
WC2E 9ET

+44 (0)20 7557 6700

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"UK Theatre" is the operating name of UK Theatre Association, a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 323204.