Roll up: Communications and Audience Development

Roll up: Communications and Audience Development

Thursday 11 July 2019 

11.00am to 5.30pm

Review your approach to marketing and ensure that you reach d/Deaf and Disabled people - not just as a targeted group but as part of your general audience. 

We will discuss practical strategies for writing content, concessionary pricing,  designing for different media and how technology can support audience development. 

Suitable for marketing and audience development teams and anyone with marketing, audience development or outreach element to their job.

"The learning environment was brilliant!"

"A big thank you for the relaxed atmosphere, and for sourcing such brilliant course leaders."

**Please note, you will need to attend 'Removing Barriers' before attending this module**


Develop best practice on access for d/Deaf and disabled people in theatre audiences and workforce.  Our modular course will provide you with a solid foundation on which to base your planning and policy-making around disability equality in your organisation. 

After attending  Removing Barriers: A Practical Introduction to Disability Equality, deepen your knowledge with a range of modules in specialist areas.

PLEASE NOTE you are able to attend Welcome: Basic Deaf Awareness as a standalone module, without attending Removing Barriers beforehand.


Book a place on each of the FOUR additional modules, for the cost of THREE places. Email us for availability

In this session, we will look together at examples of marketing materials to analyse the implicit and explicit messages they communicate to D/deaf and disabled people. We will discuss practical strategies for writing content and designing format for different media, discuss how technology can support audience development. We will look at specific issues such as concessionary pricing and User Groups of D/deaf and disabled people.

  • Marketing and audience development teams and anyone with a marketing, audience development or outreach element to their job.


  • be able to show an understanding of the sorts of obstacles D/deaf and disabled people face in marketing materials
  • know how to brief designers, create your own content and review materials to ensure that obstacles to D/deaf and disabled people are removed, or designed out
  • have some ideas for developing audiences of D/deaf and disabled people in your organisation
  • have ideas for where to go for further information

Michèle Taylor is Director for Change at Ramps on the Moon, the Arts Council funded consortium of mid-scale mainstream theatres seeking to increase the number and visibility of D/deaf and disabled people in the industry. She has been delivering training in disability issues for nearly thirty years and has a background as a theatre practitioner, including work with Graeae Theatre. She is committed to ensuring that D/deaf and disabled people’s stories are told in our theatres. 

Michèle’s training sessions are interactive and dynamic, with space to bring doubts, anxieties and concerns as well as strategies, ideas and enthusiasm.

Michèle is a registered member of the Institute of Equality and Diversity Practitioners.

£180+VAT, Non-Members 

£140+VAT, UK Theatre & SOLT Members (if booked from 30/05/19), ITC, FST, ABO and ABTT Members

£100+VAT, UK Theatre & SOLT members if booked before 30 May 2019


Reserve a place on all FOUR additional modules and pay for THREE places (different colleagues can attend different modules, they just need to have completed the Removing Barriers module in advance) - email to redeem offer

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