Roll up: Communications and Audience Development

Roll up: Communications and Audience Development

Review your approach to marketing and ensure that you reach d/Deaf and Disabled people - not just as a targeted group but as part of your general audience. 

We will discuss practical strategies for writing content, concessionary pricing,  designing for different media and how technology can support audience development. 

Suitable for marketing and audience development teams and anyone with marketing, audience development or outreach element to their job.

"The learning environment was brilliant!"

"A big thank you for the relaxed atmosphere, and for sourcing such brilliant course leaders." 

d/Deaf and Disabled Access for Audiences and Workforce in Theatre 

Roll Up is an additional module offered as part of our range of our range of training options to help you support d/Deaf and Disabled Access for Audiences and Workforce in Theatre.  

Our additional modules delve into specific areas and are available as full day courses on request to those who have completed Removing Barriers: A Practical Introduction to Disability Equality or a similar foundation course.

Email events@soltukt.co.uk for further information and to express your interest. 

In this session, we will look together at examples of marketing materials to analyse the implicit and explicit messages they communicate to D/deaf and disabled people. We will discuss practical strategies for writing content and designing format for different media, discuss how technology can support audience development. We will look at specific issues such as concessionary pricing and User Groups of D/deaf and disabled people.

  • Marketing and audience development teams and anyone with a marketing, audience development or outreach element to their job.

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL 

  • be able to show an understanding of the sorts of obstacles D/deaf and disabled people face in marketing materials
  • know how to brief designers, create your own content and review materials to ensure that obstacles to D/deaf and disabled people are removed, or designed out
  • have some ideas for developing audiences of D/deaf and disabled people in your organisation
  • have ideas for where to go for further information

Michèle Taylor is Director for Change at Ramps on the Moon, the Arts Council funded consortium of mid-scale mainstream theatres seeking to increase the number and visibility of D/deaf and disabled people in the industry. She has been delivering training in disability issues for nearly thirty years and has a background as a theatre practitioner, including work with Graeae Theatre. She is committed to ensuring that D/deaf and disabled people’s stories are told in our theatres. 

Michèle’s training sessions are interactive and dynamic, with space to bring doubts, anxieties and concerns as well as strategies, ideas and enthusiasm.

Michèle is a registered member of the Institute of Equality and Diversity Practitioners.

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"UK Theatre" is the operating name of UK Theatre Association, a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 323204.