There are three key areas of earned income: Admissions (ticket sales), Affiliation (donations, membership, also subscription) and Ancillary Sales (food and beverage, as well as merchandise, etc.). Developing an integrated strategy helps maximise the impact on the bottom line.
All previous delegates said they would recommend this course to colleagues.
“The whole course was relevant, exciting, inspiring, stimulating and interesting; we loved it, thank you. It was also very useful attending with a colleague, and we would recommend this to other organisations.”
“It's great to have with Baker Richards - over the years they have been a great inspiration and, practically, have led to significant increases in income at every venue I have worked at.”
This intensive course will help senior managers understand how to maximise income from Admissions, Affiliation & Ancillary revenue streams. We’ll explore the different business models and how they can work together to improve profitability and consider how pricing can be structured to encourage up-selling and cross-selling across the As, plus how consumer psychology can be used for more effective messaging.
At the end of this course you will:
The course will be led by Tim Baker and Debbie Richards, of Baker Richards, who have helped hundreds of cultural organisations worldwide achieve their commercial potential.
£140+VAT UK Theatre & SOLT Members (if booked from 01/04/19), ITC, FST, ABO and ABTT Members
£100+VAT, UK Theatre & SOLT Members if booked before 01 April 2019
32 Rose Street Covent GardenLondonWC2E 9ET
+44 (0)20 7557 6700