Essentials of Marketing is the leading entry-level arts marketing course in the UK. The course aims to equip junior arts marketers with the essential knowledge, skills and confidence to undertake their marketing responsibilities in a better and more fulfilling way whilst developing a support network of peers
The course provides a framework of skills that can be adapted and directly applied by delegates back in their workplace. Specific topics covered are likely to include digital marketing, social media, press & PR, research and effective copywriting. The format will be a mixture of full group lectures and workshops and small, informal tutorial groups of no more than 8 people. There will also be plenty of opportunity to seek advice and guidance from the individual tutors, all of whom are practising senior professionals within the industry.
This course is suitable for:
- Those with between six months and two years’ experience in arts marketing, ideally working in a performing arts context
At the end of this course you will:
Be provided with an ideal toolkit for today’s arts marketer and have a thorough grounding in thefollowing areas:
Understanding and targeting audiences strategic campaign planning
Sarah Ogle, Ed Newsome and Matthew Austin
Price Standard price:
£1,495+VAT, UK Theatre, SOLT, ABO, ITC and FST Members
Early bird price:
£1,495+VAT, Non-Members, if booked before 20 July 2017.
£1,295+VAT, UK Theatre, SOLT, ABO, ITC and FST Members, if booked before 20 July 2017.