UK Theatre Blog

UK Theatre Blog

This blog is a space for influential voices from the theatre sector to comment on topical issues, explore new ideas, highlight success stories, share expertise and more. 
  • The Marketing Wiggly Woo The Marketing Wiggly Woo Blog ImageDawn Farrow, Founder and CEO of Boom explains the 'Wiggly Woo' campaign planning approach and to implement it. "Marketing is certainly not about a single poster design which you'll get to plaster on Out of Home sites with no requirement to report on ROI..." 01 March 2019
  • Meet the Board: Claire Murray Claire Murray. Photo by Maisie BurnClaire Murray is Communications and Fundraising Director at Sheffield Theatres and sits on UK Theatre's Board. 25 February 2019
  • Bridge the Gap: giving aspiring producers from under-represented backgrounds opportunities in commercial theatre Siobhan Walsh HeadshotStage One helps emerging theatre producers get firmly on the first rung of their careers by providing the skillset needed to make them ready for commercial theatre. Bridge the Gap is Stage One's new initiative that has been developed in order to specifically cater to those that they have identified as under-represented in Commercial Theatre. 11 February 2019
  • Inspiring the Audiences and Workforce of the Future Harriet UsherHarriet Usher, Senior Audience Development Manager, gives us the lowdown on Inspiring the Future of Theatre. What is it, why does it exist and how can you get involved? 04 February 2019
  • Career Ladder: Matthew Hale, Head of Visitor Experience (Southbank Centre) Matt Hale HeadshotMatthew Hale, Head of Visitor Experience at Southbank Centre, talks to us about his career. 16 January 2019
  • Creating Connections: Inspiring the Future of Theatre Michael SimkinsMichael Simkins gives us his take on some of the current campaigns aimed at inspiring the next generation of potential theatre makers. "Not everyone will want to go into showbiz, but by involving young people with live theatre we can nourish and enhance their personal confidence, imagination and self-worth, whatever their ultimate hopes or aspirations." 08 January 2019
  • Circus250 - The Year of Circus... #50DaysToGo Dea Birkett - Ringmaster - The Homecoming - Newcastle-under-LymeDea Birkett, Ringmaster of Circus250, gives us her round up of this extraordinary celebratory year of Circus. 03 December 2018
  • Focus on Freelancers Emma Beverley. Photo by Ndrika AnyikaIn 2019 freelancers will be close to forming 50% of the theatre workforce in the UK. "Whilst the myth may be that freelancing enables you to create your own working model, the fact is we are operating in a sector that has impenetrable structures and models that have been set by institutions." Read more from Emma Beverley, Independent Producer. 30 November 2018
  • I've started taking the bus, to keep up with Brexit Hannah GagenI've started taking the bus, to keep up with Brexit by Hannah Gagen, Advocacy Manager for UK Theatre and SOLT 07 November 2018
  • Meet the Board: Michèle Taylor Michele TaylorMeet the Board: Michèle Taylor 19 October 2018
  • What Makes a Welcoming Theatre? Michael Simkins - An Actor's View Michael Simkins"...the atmosphere of any public building is not dependent on the design, the clarity of the signage, or the organic credentials of its coffee bar, but on the attitude of the people who work there the human interface..." 08 October 2018
  • Top Ten Tips for Improving Health and Safety Phillip Brown.bmpTaking a positive interest in the H&S can be a major asset for your business and your reputation, ultimately meaning people go home in one piece and are fit enough to return the next day. Your H&S culture should reflect the attitudes, beliefs, perceptions and values you all share. Phill Brown, Head of Risk & Technical at SOLT UK Theatre shares his top ten tips to improve your culture: 03 October 2018
  • Career Ladder: Claire Owen, HR Manager Claire Owens headshotClaire Owen, HR Manager at Birmingham Royal Ballet talks to us about her career and shares her life lessons. 26 September 2018
  • A Day in the life: John Duncan, Stage Manager at Scottish Opera John Duncan -  Stage Manager Der Rosenkavalier Unwrapped - Scottish Opera - Credit Mark HamiltonJohn Duncan, Stage Manager at Scottish Opera, tells us about a day in his life. "I am so grateful every day to be in the profession I'm in." 21 September 2018
  • Meet the Board: Julia Potts Julia-Potts.jpgIn our new Meet the Board blog series, you'll get to know our Board members better and find out why they choose to volunteer their time and expertise to UK Theatre on behalf of the industry. In this, the third edition of our 'Meet the Board' series, we hear from Julia Potts, Business Director with Ambassador Theatre Group and recently re-elected board member for a second term with UK Theatre. 12 September 2018
  • Let them know, #YesOrNo Jenifer Toksvig - Photo credit Kate Griffin Photography"For freelancers of all kinds, uncertainty is a strain on our mental health when it comes to financial security, and our ability to respond to the needs of home and family." #YesOrNo by Jenifer Toksvig. 21 August 2018
  • Making Touring Theatre Happen - Jane Claire (Theatre Employee of the Year 2017, UK Theatre Awards) Liz Leck and Jane Claire, joint winners of Theatre Employee of the Year 2017, UK Theatre Awards. Photo: Pamela RaithJane Claire was the joint recipient of Theatre Employee of the Year at the 2017 UK Theatre Awards. Now, one year on and with the 2018 UK Theatre Awards applications open, we caught up with Jane to find out more about her career - past, present and future - and what winning the award meant to her. 17 August 2018
  • Three ways to use tech to engage audiences Mix The Play Poster - Flying ObjectsThree ways to use tech to engage audiences by Tom Pursey. Tom is the co-founder and creative director of Flying Object, a creative studio that works with arts organisations, charities and brands on engaging audiences and customers online, through video content and social media, and through technology-enabled installations. 10 August 2018
  • The Producing Model: Partnerships between Venues, Companies and Producers NST-Fantastic Mr Fox-1 c.Manuel Harlan.jpgSam Hodges (Director, Nuffield Southampton Theatres) explains how developing a new hybrid model allowed NST to fully realise their commitment to produce and tour the finest quality family work, leading to their 2017 UK Theatre Award win of Best Presentation of Touring Theatre for 'Fantastic Mr Fox'. 08 August 2018
  • The Digital Season: Scottish Ballet (Achievement in Marketing/Audience Development, UK Theatre Award Winners 2017) Filming The Perfect Place, Scottish Ballet. Photo by Christina Riley "At Scottish Ballet, we wanted to push the boundaries and try something different, to open the entire organisation dancers, choreographers, technical, administration and support staff to new ways of creating work, new technologies and new collaborations. And in April 2017, with our inaugural Digital Season, that is exactly what we did. " 01 August 2018
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"UK Theatre" is the operating name of UK Theatre Association, a company limited by guarantee registered in England and Wales, whose registered office is at 32 Rose Street, London, WC2E 9ET, Company No 323204.