Head of Audiences

The Head of Audiences is a senior leadership role within the Audiences team and is responsible for translating audience strategy into action. The postholder will lead audience development, campaign planning and audience engagement activity across Rambert’s touring repertory productions, Rambert Plus, Rambert Grades and future audience initiatives.

Rambert’s Audiences Department brings together marketing, digital, content, audience insight, CRM and fanbase development to connect people with Rambert’s live shows, digital products, participation programmes and wider activity.

The team is responsible for growing audiences, deepening engagement and ensuring that audiences experience Rambert as one organisation rather than a collection of separate programmes. Through performances, Rambert Plus, Rambert Grades, participation activity, supporter engagement and digital content, the department plays a central role in building long-term relationships with audiences and generating income across the organisation.

The role acts as the bridge between strategic planning and operational delivery, ensuring that campaigns are audience-focused, insight-led and commercially effective whilst supporting the continued development of Rambert’s fanbase strategy.

Working closely with the Director of Audiences, the Head of Audiences will lead and develop the Audiences team, own relationships with touring venue marketing teams, oversee audience insight and CRM activity, and ensure audiences are considered in organisational decision-making across artistic, producing, participation, development and commercial activity.

The postholder will deputise for the Director of Audiences where required and contribute to the strategic development of audience engagement across the organisation.