With Spice officially launches

With Spice officially launches following a prize-winning proof of concept in 2025, spearheaded by award-winning multidisciplinary artist LULA.XYZ. Built to connect Global Majority artists and audiences, With Spice arrives in 2026 at the Edinburgh Fringe with its most ambitious offering to date.

Partners include The City of Edinburgh Council, Underbelly, Assembly, Pleasance and Be United. We at Society of London Theatre & UK Theatre are also offering our support alongside Fringe Society, Soho Theatre and Zoo.

What’s on offer from With Spice in 2026:

• A free editorial magazine. Theme: A Celebration of Global Majority in the Performing Arts written by us. Distributed across Edinburgh and London. An open call for more writers and participants opens today. For advertisements or to pitch a story contact info@lula.xyz.
• A limited edition guidebook. Returns following the success of last year, With Spice — The 2026 Edition is a pocket-size guidebook to all shows that centre Global Majority artists or stories at the festival, available for £15 online and to collect from selected venue partners. Created through an open call, the book is as much a cultural record as it is a living guide; these shows have a life cycle beyond the fringe, it is a programmer tool kit. The 2025 edition has since been distributed to over 300 programmers and producers globally and archived by the National Library of Scotland as a permanent record of Global Majority works at the Fringe.
• An audience-powered website.oommoo.com is the digital public-facing platform powering With Spice — a discovery space where audience response sets the agenda. The platform captures real, unfiltered responses from audiences.
• A free ticketing scheme with three venue partners. In 2026, venue partners are buying tickets for the Global Majority shows they have programmed to be distributed directly to Global Majority community groups. Activating audience outreach at no expense to artists.
  Underbelly: up to £2,000
  Assembly: up to 100 tickets
  The Pleasance: up to £1,000

Founder Lula says: “Global majority shows deserve something tailored and with the free magazine – programmers, producers, venues and festivals can be intentional in how they showcase and market our work. There is a duty of care to ensure the Global Majority artists invited into this space have the resources and tools to thrive.

Last year we encouraged everyone to add some seasoning to their fringe experience. This year, we are acknowledging our true value, premium by the nature of our scarcity, fortified against all odds. And through With Spice, these beautiful gems are arranged in a way that allows them space to shine and find their right audience. Arranged and categorised in a format as requested by the communities themselves.”

We encourage Society of London Theatre & UK Theatre members to list their shows that centre Global Majority artists or stories by submitting here, this can include work outside of the Fringe as With Spice will also be promoting work across the UK year-round.

You can also order the With Spice: Edinburgh Fringe Guidebook 2026 for £15 to find out all the incredible shows by Global Majority artists that you must not miss!