In recent years, Blackpool Grand Theatre has
embraced a digital transformation, aligning with
the needs of a rapidly evolving audience.
With over 70% of patrons now booking online,
the theatre is focused on ensuring its marketing
strategies are not only current but also futurefocused,
catering to a digital-first generation.
The Grand Theatre is committed to staying at the
forefront of innovation, ensuring its campaigns
and digital engagement resonate with the
shifting preferences of modern audiences.
To maintain its position as a leader in arts and
culture, the theatre is investing significantly in
its digital marketing capabilities. This includes
developing impactful, data-driven campaigns
across paid social media, Google advertising,
and email marketing channels. The goal is to
create dynamic, memorable experiences that
inspire connections, enhance customer loyalty,
and drive revenue growth.
