Summary
More Details
Midlands Arts Centre (MAC), is an exciting, ambitious arts centre with a busy programme of theatre, music, dance, independent cinema, exhibitions, creative courses and special events. Well-loved and well used, MAC attracts a diverse mix of visitors and audiences and is a national leader in developing work with children, young people, and families. It’s a relaxed friendly place, with a vibrant café and lively bar.
MAC believes passionately in access to the arts for all, and being situated in a young, diverse and digital city we have a responsibility to reflect the diversity of all of our communities, visitors and audiences. In return we can offer you unrivalled experience within the arts sector, a friendly and supportive team who work closely with arts producers and access to some incredible high-quality art.
Principal Purpose of Post
- To initiate and deliver comprehensive offline and online marketing campaigns in line with MAC’s Business Plan and Priorities to promote MAC’s busy programme of activities, with a focus on performances (including theatre, dance, music, comedy and family events) and wide-ranging cinema programme
- To promote MAC’s programme to a diverse range of audiences, visitors and customers, in line with strategic audience, visitor and customer objectives
Key Responsibilities
- To produce and implement approved marketing strategies across all channels, including placing and fulfilling print and digital advertising, developing website content and producing/delivering regular email and social media campaigns, within agreed budgets and timeframes
- To work closely with MAC’s Performances and Cinema Producers and related marketing contacts such as those from external touring companies or film festivals to support effective promotion of each programme strand
- Lead on marketing delivery for MAC’s Expanding the Frame initiative
- To analyse and interpret data relating to performances and cinema to monitor sales, grow and develop audiences and inform future strategy.
- To support marketing activities across the department, including promotion of the courses, exhibitions, other programme strands and strategic priorities as required
- To assist in the smooth running of the department, adhering to agreed administrative and financial systems and budgets.
- To update and maintain MAC’s website and social media channels to include clear, accurate and appealing content, collaborating closely with marketing colleagues to strategically prioritise and schedule information
- To liaise with external suppliers e.g. printers, mailing houses, advertising opportunities, partner organisations and other arts organisations, securing the most favourable rates for MAC
- To produce copy to a high standard of quality and accuracy across all of MAC’s marketing output
- To act as the accessibility champion for the team ensuring appropriate and accurate use of terminology and awareness of MAC’s access strategies in our output
- To undertake small-scale in-house design for print and digital, in line with MAC’s brand guidelines, such producing adverts, flyers, banners and other promotional material and resizing/optimising images
- To contribute to the overall effectiveness of MAC, working within agreed procedures, budgets and policies.
- To maintain promotional materials within the building
- Undertake any other duties which may be required from this post.
For further information and how to apply, please following the application link.
Deadline
All applications must be received no later than midnight Sunday 1st December 2024.
Late applications will not be considered.
Short-listing
Shortlisted candidates will be informed at the latest by Wednesday 4 December 2024.
Interviews
Shortlisted candidates will be invited to interview on Tuesday 10 December 2024.
Organisation
