Why an inclusive culture is key to hiring and retaining great teams

In 2021 Spektrix published Rethinking Recruitment, a resource designed to help arts and entertainment organisations attract a greater diversity of candidates to ticketing, marketing and fundraising roles.

We shared our key learnings with the UK Theatre network, explaining how inclusive recruitment can increase the diversity of demographics, ideas and experience within your team – and how to build greater equity through your hiring and retention. UK Theatre’s Inclusive Recruitment Guide aligned closely with what we’ve learned – and today, we’re exploring how an inclusive company culture can ease the way to diverse recruitment.


Creating and measuring an inclusive culture   

Company culture might feel intangible or jargony, but in essence it’s simple. What does it feel like to work at your organisation? What welcome do people receive? Does everyone experience the same inclusive atmosphere?

Broken down like this, culture becomes easier to track. Use simple surveys or demographic data to measure feelings of wellbeing and inclusion across your team, check that everyone has equitable access to learning and development, and ensure that hiring and promotion is helping you build a more diverse team.

Once you understand what works, you can change what doesn’t. Building a fully inclusive culture will take deliberate effort, and conscious choices about what you’re trying to achieve. But the good news is, those choices have often already been made.

Your company’s mission can influence internal culture just as much as your outward facing work. Supporting every team member to see how their work relates to your mission, how they can measure success, and where they can change and improve to meet shared goals.

Put your mission at the centre of team culture

Tell stories that represent your culture    

Once you’ve built a great culture, put it at the heart of your storytelling. Content that demonstrates how you live your values may well interest audiences and funders, as well as candidates. 

Consider the brands that you engage with. Some might give you a warm feeling inside – you enjoy interacting with them and investing in their product. Others might win your custom out of necessity or convenience, but don’t align with your values. 

Then find opportunities to build that same affinity with your organisation. You’re trying to ‘sell’ your organisation to potential candidates – and your inclusive values may be central to their decision. Share your culture across multiple formats and touchpoints to speak to every candidate.

  • Employee stories. Once you’re confident that your team members are invested in your culture, invite them to share their stories. At Spektrix, this blog came directly from women engineers, because company values were embedded into their experience from day one.
  • Statistics. Be transparent about the demographic makeup of your team, so candidates understand what to expect. At Spektrix, we publish annual data across ten demographic characteristics.
  • Activity. Share news about employee activity – whether you’re working remotely, coming together in person, volunteering as a team, or building affinity groups within your organisation – show off what you’re doing to continually improve DEI.    

Marketing your stories to the right audience      

Finally – get your stories in front of the right people. Arts organisations often rely on sector-specific jobs boards, like Arts Jobs or UK Theatre’s Job Vacancies. They’re great – but they may not break through to candidates outside the sector.

  • Create great job packs or careers pages showcasing employee stories. Help interested candidates understand who you are and why they should apply.
  • Identify relevant search terms, research them using tools like Google Analytics, and optimise your content. Could your next Front of House manager be searching for customer service roles or flexible hours, rather than theatre jobs?
  • Share beyond the usual channels. LinkedIn’s new Life Pages are a great way to share your culture; Drumrole lists jobs that put people and planet first.    

by Bryony Bell, Head of Content, Spektrix

Spektrix provides a ticketing, marketing and fundraising CRM solution to 600+ arts and culture organisations, and is certified as a B Corporation.

Read Rethinking Recruitment, or get in touch for a chat about living and sharing your values.


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